We shared links and information to on-going tourism and business webinars from outside sources.
We hit the streets to see who was open during the pandemic and who had adjusted their hours and services, and we manually posted every bit of information we could on our website – a one-click listing to see who was #OpenInOlds.
We created “Love Our Local” to encourage shop at local business (we did the heart graphic first, and put the emphasis on the businesses, not ourselves and our own brand. Marketing 101 people…)
“Open, With Care” was another social & print-on-demand campaign to assure people that it was safe to be visiting our local businesses as they made adjustments to provide service in this new paradigm.
We celebrated our Women of Excellence nominees on social media with shout-outs and profiles.
We congratulated the efforts of our Westview Co-op for showcasing the Grad Class of 2020 – that posted was viewed over 7,000 times. Best wishes grads!
We helped support Uptowne Olds get a 10-day Summer Oldstice plan together so there was something we could celebrate as a community.
Once we were able to do so, we carefully opened our offices to allow the Olds & District Hospice Society and other non-profits to have a safe space to meet.
We leveraged the Travel Alberta “Worth The Wait” campaign to encourage visitors to come appreciate safe experiences now or plan to enjoy them next year. Local businesses were also supported and promoted through our “Top 10 Attractions in Uptowne” leading into Summer Oldstice starting this week.
And I wrote 90 days of positive messaging to help get you – and myself – through it all.
