UPDATE: March 25, 2020 – Due to COVID-19 all programs are cancelled.

Roger Brooks webinars are recorded and once we are able to return to business as normal, replays will be made available.

To see the replay on his special webinar, “Dealing with the Corona Virus: What to do Immediately to Help Save Your Tourism Industry & Downtown Businesses”, click here.

The new year is starting strong with several webinars, tutorials, hands-on workshops and the Power UP! conference coming in March! Here’s a review of what’s scheduled so far.

Everything Olds Entrepreneurship Centre

Power UP! Alberta Entrepreneurs Conference: March 25, 2020 CANCELLED

If you take 30 linear steps, each one a metre long, you will travel 30 metres, about half the width of a football field. But take those same 30 steps exponentially, and you can circle the earth 26 times!

The year Power UP! is not just about business growth. It’s about expanding business on an exponential curve. It’s about disruptive trends like Uber, Amazon and SpaceX. How do you prepare for this kind of growth? How do you anticipate this level of change? How do you measure and manage it? How can you – the entrepreneur – adopt exponential thinking?

Visit www.powerupab.ca to get all the details, speakers, agenda and more. REGISTER BY JANUARY 31 & SAVE 30%! Be at Power UP! for engaging conversations and higher learning on how we can expand the role of entrepreneurs in Alberta, and boost small business growth in exponential leaps.

Tourism Entrepreneurship Startup Seminar (TESS): April 16, 2020 CANCELLED

The Tourism Entrepreneurship Startup Seminar (TESS) is a free, one-day seminar held in various municipalities across Alberta. Please attend if you’re thinking about starting a tourism business or have just entered the tourism industry (less than 2 years). The seminar provides essential information and resources for entering into the tourism industry. Some topics include:

  • seasonal demand
  • financing
  • marketing

You will also take home a workbook and experience an “expert café” of short meetings with tourism business specialists in finance, marketing and labour.

We will have a registration link going live in February, so if you’re interested please email Patti to receive it when ready.

Destination Development Webinars: Monthly

Every month, tourism and economic development guru Roger Brooks hosts a webinar on a variety of topics that pertain to small towns developing a visitor economy. Everything Olds has a membership, and invites you to join us on these webinars free of charge. Start times are 9:30 am at the Everything Olds office. See the outline of 2020 webinars here, and if you would like to join us, please register for the next event so we know to expect you.

  • January 15: Assessing Your Town: How We Perform a Destination Assessment
  • February 12: The Five Most Important Tourism Amenities You Need to Have Right Now
  • April 8: The Five Fastest Growing Tourism Trends (and How to Best Tap into Them)
  • April 22: How to Make Your Downtown Look Amazing with a Minimal Budget
  • May 13: Creative Ideas to Pull Customers into Shops & Eateries on a Miniscule Budget
  • June 17: How to Effectively Communicate with Local Businesses
  • July 15: Working Together as One Incredible Team: Eliminating the Silos
  • August 12: Engaging Millennials: Their Future is Your Future
  • September 16: Advertising: Getting the Biggest Bang for Your Buck
  • October 14: Online Advertising: How it Works & What to Do
  • November 18: The Top Five Marketing Priorities for Promoting Tourism Destinations
  • December 16: The Step-By-Step Guide to Developing an Effective Marketing Plan

Gold Star Customer Service Training: TBA

Still working on a timeline for this, hopefully we have something scheduled for late April or early May. Stay tuned!


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COVID-19: Businesses, please submit your services and hour update changes through our online form >. 
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